the Simple Attract the More Attention

Samsung and Bang & Olufsen(B&O) announced that they launched new cellphone named "Serene". - Samsung takes responsibility in developing cellphone and B&O does its design. it's quite differnt from what Samsung has released so for in respect of design. The first feeling that I saw it is "SIMPLE". Recently I've got feeling that the simpler design is, the more attraction is obtained. I think that apple's ipod is one of good example. Well, it sounds like too much expensive, I can't deny it to be attacted by it.

. An image is from the following link.